Washed, not fermented
Most cacao is fermented for chocolate bars. This is cacao lavado, washed instead, the way Mexico has long prepared cacao for drinking.
Whole drinking cacao
Coffee. Tea.
THRUM Cacao.
Dark, full-bodied cacao from Oaxaca. For working, talking, making things, and the hours you still want to be fully in.
Prefer email? Contact Jasmine directly.
For cafésNot hot chocolate
A drink of its own.
Hot cocoa is mostly cocoa powder and sugar. Most drinking chocolate is sweet enough to be dessert.
THRUM Cacao is 100% whole cacao. Dark, full-bodied, unsweetened at the base. Make it with water or milk. Add honey, spice, espresso, or nothing at all.
The cup beside your work. The one you order instead of another coffee. The one you make when somebody stays a little longer.
Meet the drink →A place in your day
Coffee has a culture. Tea has a culture. Cacao has one, too.
For thousands of years, cacao was something people drank. In Oaxaca, it still is.
THRUM brings that cup to the café down the street and the kitchen at home.
The story of cacao →Why THRUM
This cacao was never trying to become a chocolate bar.
One place
San Felipe de León, in the mountains of Oaxaca’s Sierra Norte. Sourced through Chocolate Alchemy.
100% cacao
No sugar, flavoring or functional blend. The base is cacao. The cup is yours.
You can buy cacao cheaper. You can buy coffee cheaper too. We’re building the cup you want again tomorrow.
Why this cacao →Release 01 · San Felipe de León, Oaxaca
Thin shatter. Full mug. Repeat cup.
100% cacao in thin shatter, refined to melt into a smooth cup.
We tuned the source, roast, texture and recipe around one goal: cacao you miss when you run out.
Online ordering opens soon.
Get first accessProduct details →For cafés
Put THRUM Cacao on the menu.
Give it its own line and its own name. A dark, whole-cacao drink for guests who want something other than another coffee.
We start with a tasting at your bar, set the recipe together, and watch one thing: whether guests order it again.
Request a tastingFor stores →The ambition
I want cacao to become a word your neighbor knows.
— Jasmine Bell, founder
We’re not promising cacao will change your life. We’re building a drink that can become part of how you live it.
Why I built THRUM →